nijntje the musical

Social Friendz invited eight influencers with young children to come to the (premiere) performance of nijntje the musical. The influencers made a report of the performance and placed a cozy family snapshot to show that they are together with nijntje. The campaign resulted in an exceptionally high amount of earned content, consisting of 42 extra Instagram Stories, 1 extra vlog and 1 extra Facebook post.

Influencers: 8
Reach: 301.300+
Views: 300.200+
Interactions: 6.800+
Engagement: 6%
Earned media: 73%

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