Social Friendz executed a campaign for Dag van de Bezorger 2022. PostNL has been celebrating this day every year on the second Wednesday in March. The purpose of the campaign was to call out Dutch consumers to put their own delivery person in the spotlight. With Instagram Reels videos, seven influencers shared how they did it themselves to inspire their followers. The campaign was very well received with 46% earned content and an ROI of 111%.

Influencers: 7
Reach: 236.400+
Views: 298.100+
Interactions: 7.800+
Engagement: 5%
Earned media: 46%

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