Vakantiepark Molenwaard opened its doors on July 1st, 2021. To bring the opening of the park to the attention of the target group, we worked together with a mix of Instagram influencers and YouTube influencers, who posted content for the park during three flights. We started the campaign before the opening of the park. The influencers received a goodie package to get in the mood and counted down to the holidays with their family.
In the summer, the influencers actually spent the night at Vakantiepark Molenwaard! They documented their stay via video content in the form of Reels videos and vlogs. This campaign is a great example that you can also generate a huge reach with nano and micro influencers – we have reached no less than 1,5 million people! The fact that the influencers were extremely enthusiastic about the campaign, results in their extra motivation and commitment to post 90% of extra earned content.
|Earned media||: 90%|
Get in touch!
Do you have questions about our campaign for Vakantiepark Molenwaard or do you want to set up a collaboration together? Feel free to contact us & say hi!